Industrial Marketing Blog

10 Reasons Why You Need Call Tracking

Posted by Brian Shanahan on Jun 22, 2017 8:59:53 PM

For manufacturers, distributors and dealers, success depends on many factors, including your ability to measure and analyze your efforts. This especially holds true for sales and marketing, whether it's online or offline, you need tools to analyze and understand what's working. This article help you understand why you need call tracking.

When it comes to your website, tools like Google Analytics have become the accepted standard used for tracking almost anything related to your online marketing. The problem is, you should be monitoring both online and offline efforts. If you're not tracking both, you're likely missing a big piece of the puzzle and wasting money due to inaccurate assumptions.

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Topics: Lead Generation, Marketing Metrics

A Guide to Link Building for Industrial Companies

Posted by Brian Shanahan on Jun 21, 2017 2:41:34 PM

Link building for industrial companies is one of the most important parts of SEO, but it’s also one of the elements that changes frequently. Today, having a few high-quality links is much more important than having a large number of links coming from to low-quality sites. Understanding how to create these good links, though, isn’t always easy. This guide breaks down everything you need to know about link building so you can quickly begin implementing this important SEO element.

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Topics: SEO, Link Building

How To Generate More Leads: #6 Social Media

Posted by Brian Shanahan on May 24, 2017 6:30:00 AM

Social media has become a fundamental tool in the arsenal of many marketers, and understandably so. Worldwide there are over 2.4 billion social media users - but this tool only functions if you know how to use it! How can you get the most from social media and build some real leads? Follow these proven Dos and Don’ts in Part 6 of our How to Generate More Leads blog series.

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Topics: Social Media Marketing, Online Marketing

How To Generate More Leads: #5 Email Marketing

Posted by Brian Shanahan on May 23, 2017 9:24:49 AM

Email is a primary lead source for many businesses and is growing bigger every year. Think about the current state of your email inbox (work or personal email): how many of these emails are from a business? Flash sales, webinars, articles, new releases, news, and more. So the real question is… How do you get the most from your email campaigns and ensure you can see a positive ROI each and every time?

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Topics: Email Marketing, Online Marketing

Improving Your Business’s Local Ranking on Google

Posted by Brian Shanahan on May 1, 2017 10:22:42 AM

When a potential customer searches for a business or other location near them, Google shows them what it classifies as local results. These search results are displayed both as links and on Google Maps, showing the individual their location and where these businesses are in relation to them. Google understands when you’re searching for a nearby location and when you’re not. If you search for a hardware store, for example, you’ll see a number of local results. If you search for something like "best hammer drills," you likely won’t.

As a business owner local ranking on Google can be crucial to your growth. You need to be taking advantage of local rankings, especially if you own a retail locations serving a given geographic area. You want to bring in new customers who may be in the area but don’t know about our business. By appearing in a local search, these individuals will become aware of your business’s existence and be able to quickly call or visit your location.

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Topics: SEO, Marketing Strategy

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