Industrial Marketing Blog

Tips to Boost Your Industrial Email Marketing Success

Posted by Brian Shanahan on Jul 30, 2017 7:36:51 AM

Updating Your Practices to Grow the Email Channel

While it is far from the trendiest marketing channel, email remains one of the most effective channels available to manufacturers and industrial companies. The problem is, many marketers are not regularly reviewing their process to make sure it's optimized for today's best practices.

This article is intended to share a few of the most important best practices that will help you assess and improve the state of your email marketing channel.

Whether your goal is to generate leads, nurture prospects, build loyalty, or promote an event, email marketing is one of the most cost-effective tools for keeping your brand top of mind and driving positive results for your business.

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Topics: Email Marketing

Making the Choice: Traditional Website Design vs. Growth-Driven Design

Posted by Brian Shanahan on Jul 27, 2017 9:57:32 PM

Would you believe that most people judge a business based on the design of its website? It’s true. Stanford University ran a web credibility study that states that 75% of people judge a company’s worth and abilities based on the design of its website alone. Several factors enter into the judgment—engaging images, authentic tone and mobile optimization for a starters—but whatever the criteria, it’s a digital given that a website is a very powerful representative for a company.

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Topics: Responsive Web Design, Online Marketing

5 Digital Marketing Stats That May Surprise You

Posted by Brian Shanahan on Jul 11, 2017 6:05:00 AM

We’ve all been swimming in the digital marketing pool for several years and feel pretty confident that we’ve got this down, yet we’re still surprised by some of the things we learn. It’s easy to get caught up in the statistics related to the latest marketing tactics—is video trending this month and how do B2B businesses take advantage of the considerable social media heft of Facebook, Instagram, and Snapchat?

But for those of us who need to deliver serious leads and business awareness for the companies who trust us, there are just 5 areas of digital marketing stats that matter: Engagement, Conversion Rates, Net Promoter Score, Time on Site/Bounce Rates and ROI. Let’s take a look at some surprising stats for these heavyweights and why we should pay attention.

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Topics: Marketing Metrics, Digital Marketing

Cummins Arabia Website Goes Live

Posted by Brian Shanahan on Jul 7, 2017 8:08:44 AM

As a part of a long history working with Cummins Inc., Shanahan Strategy is pleased to announce the launch of a new website for Cummins Arabia to support the Cummins distribution business in the Middle East.

In May 2017, Cummins and The Olayan Group launched Cummins Arabia, a 50:50, three-country distribution joint venture company in the Middle East.

This joint venture consolidates the distribution of Cummins products in the United Arab Emirates (UAE), Saudi Arabia, and Kuwait. Those products were previously distributed by Cummins’ wholly-owned UAE distributor and Olayan-owned independent distributors – General Contracting Company (GCC) in Saudi Arabia and General Transportation and Equipment (GTE) in Kuwait.

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Topics: Responsive Web Design, Online Marketing, industrial marketing

10 Reasons Why You Need Call Tracking

Posted by Brian Shanahan on Jun 22, 2017 8:59:53 PM

For manufacturers, distributors and dealers, success depends on many factors, including your ability to measure and analyze your efforts. This especially holds true for sales and marketing, whether it's online or offline, you need tools to analyze and understand what's working. This article help you understand why you need call tracking.

When it comes to your website, tools like Google Analytics have become the accepted standard used for tracking almost anything related to your online marketing. The problem is, you should be monitoring both online and offline efforts. If you're not tracking both, you're likely missing a big piece of the puzzle and wasting money due to inaccurate assumptions.

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Topics: Lead Generation, Marketing Metrics

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