Maintaining brand presence online is something that some companies tend to push to the background to just let it ride until there’s more time to devote to it. Unfortunately, “more time” never seems to materialize yet businesses maintain their “set it and forget it” mentality about their industrial marketing initiatives. Brands are dynamic entities and need to be nurtured and presented as current to stay ahead of competitive activity as well as delight customers with innovation.
Topics: industrial marketing
Content marketing isn’t just a buzzworthy phrase tossed around to impress. In fact, it’s not a buzzword at all. Content marketing is a solid methodology to boost brand image, generate leads and increase sales. Let’s talk for a minute about the leads aspect of it and 5 reasons why you need a lead nurturing strategy.
Topics: Lead Nurturing
I’m going to go out on a limb and say that as an industrial business, you may not think that inbound marketing has a place in your world. Really, who has time for all those feel-good brand stories, blogs and social media posts when you have serious products to market to a serious industry?
Isn’t inbound marketing really just a load of BS when you’re an industrial or manufacturing company? Not at all, and here’s why.
Who doesn’t love a great story? If the concept of binge watching favorite television shows and movies is any indicator, most of us have a weakness for stories well told. We all have a need to communicate and share, to let the world know about us as well as learning about others who interest us.
The media may be different today, but who can say that cave paintings weren’t the world’s first infographics? They succinctly shared a (presumably) relevant story with a targeted audience for the purpose of information management. The same could—and should—be said of your brand story and other content you share via your inbound marketing tactics.
Content marketing (aka Inbound Marketing) is no longer the newcomer to B2B marketing. It’s earning a seat at the table by proving its effectiveness in generating more sales and leads. In fact, it has pulled far away from outbound marketing in generating a better ROI (Source: State of Inbound 2017, Hubspot).
So, if inbound is the best thing since scrolling web pages, why isn’t it clicking for everybody? Why do some inbound initiatives just fall flat? Obviously, every situation is different, but we have some ideas on what might be happening. Here are our top 5.
Topics: Content Marketing
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