Industrial Marketing Blog

5 Reasons You Need a Lead Nurturing Strategy

Posted by Brian Shanahan on Oct 15, 2017 2:38:45 PM

Content marketing isn’t just a buzzworthy phrase tossed around to impress. In fact, it’s not a buzzword at all. Content marketing is a solid methodology to boost brand image, generate leads and increase sales. Let’s talk for a minute about the leads aspect of it and 5 reasons why you need a lead nurturing strategy.

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Topics: Lead Nurturing

Is Inbound Marketing a Load of BS for Industrial Companies?

Posted by Brian Shanahan on Oct 3, 2017 8:01:14 PM

I’m going to go out on a limb and say that as an industrial business, you may not think that inbound marketing has a place in your world. Really, who has time for all those feel-good brand stories, blogs and social media posts when you have serious products to market to a serious industry?

Isn’t inbound marketing really just a load of BS when you’re an industrial or manufacturing company? Not at all, and here’s why.

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Topics: Inbound Marketing, Content Marketing

Building Your Brand Story - Content that Informs and Builds Trust

Posted by Brian Shanahan on Aug 31, 2017 10:03:47 AM

Who doesn’t love a great story? If the concept of binge watching favorite television shows and movies is any indicator, most of us have a weakness for stories well told. We all have a need to communicate and share, to let the world know about us as well as learning about others who interest us.

The media may be different today, but who can say that cave paintings weren’t the world’s first infographics? They succinctly shared a (presumably) relevant story with a targeted audience for the purpose of information management. The same could—and should—be said of your brand story and other content you share via your inbound marketing tactics.

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Topics: Content Marketing, Branding

5 Reasons Why Industrial Content Marketing Fails

Posted by Brian Shanahan on Aug 23, 2017 12:10:52 PM

Content marketing (aka Inbound Marketing) is no longer the newcomer to B2B marketing. It’s earning a seat at the table by proving its effectiveness in generating more sales and leads. In fact, it has pulled far away from outbound marketing in generating a better ROI (Source: State of Inbound 2017, Hubspot).

So, if inbound is the best thing since scrolling web pages, why isn’t it clicking for everybody? Why do some inbound initiatives just fall flat? Obviously, every situation is different, but we have some ideas on what might be happening. Here are our top 5.

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Topics: Content Marketing

Tips to Boost Your Industrial Email Marketing Success

Posted by Brian Shanahan on Jul 30, 2017 7:36:51 AM

Updating Your Practices to Grow the Email Channel

While it is far from the trendiest marketing channel, email remains one of the most effective channels available to manufacturers and industrial companies. The problem is, many marketers are not regularly reviewing their process to make sure it's optimized for today's best practices.

This article is intended to share a few of the most important best practices that will help you assess and improve the state of your email marketing channel.

Whether your goal is to generate leads, nurture prospects, build loyalty, or promote an event, email marketing is one of the most cost-effective tools for keeping your brand top of mind and driving positive results for your business.

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Topics: Email Marketing

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