Checklist: 11 Industrial Website Must-Have Features for Manufacturers, Distributors and Dealers 

We all know how important a website is to a business's bottom line, but what does it really take to have a great industrial website that drives visitors, leads, and revenue? With over 20 years experience, we understand what it takes and how much marketing has changed! We think you'll like this checklist because of the following features:

  • 11 key categories applicable to most industrial companies
  • Easy quick-read format to quickly get you started
  • High-level assessment of your approach to digital marketing
  • Important questions to discuss with your team
  • Useful format to help find the gaps in your current approach

From strategy to SEO and design, this checklist covers a total of 11 different categories. The checklist can act as a yardstick to assess how well you're doing, as well as identify areas that you've completely overlooked.  Whether you're a manufacturer, distributor, or dealer, we have a broad base of experience and proven results working with industrial companies.


Review what other companies are saying about Shanahan Strategy...

"I'm very satisfied with their performance. We've received many more website visits and are able to more easily track sales resulting from requests made online. Shanahan Strategy has made a large impact on our bottom line."
Marketing Manager,  Large Equipment Distributor 

"For both our manufacturing and distribution companies... Shanahan Strategy did a wonderful job of bringing brand alignment to all our various products and services."
Fmr. CEO, Industrial Manufacturing Firm

"With our website relaunch, which grew into numerous other projects, no doubt (supported by metrics) played a significant role in our consistent growth of new customers and establishing ourselves as the market leader."
Director of Strategic Marketing, Industrial Distribution Firm