An Introduction to Closed-Loop Marketing


“Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” Almost a century after John Wanamaker spoke those words, most online marketers can still feel his pain.

The irony is, today, marketers have the technology they need to “close the loop” between marketing and revenue, but few are actually taking advantage of it.

Effective marketers, however, should be able to tie every single lead, customer and dollar back to the marketing initiative that created them. 

Download this 40-page ebook and get started closing the loop:

  • How closed-loop marketing works
  • What you need to set up closed-loop marketing
  • Become a better marketer by closing the loop
  • How to fix a broken loop

Stop the guessing and close the loop for your company!