Manufacturing marketers continue to embrace innovation by creating great content for their inbound marketing initiatives. According to a Manufacturing Content Marketing 2018 report released by the Content Marketing Institute:
- 59% of manufacturing marketers state that their overall approach to content marketing is more successful than the previous year
- 82% attribute the new success to better content creation
So, are there content types that work better than others for manufacturing marketing? There are, and we share the top ones here.