Industrial Marketing Blog

8 Reasons Why Inbound Marketing for the Manufacturing Industry Works

Posted by Brian Shanahan on Oct 14, 2014 9:57:00 PM

If you're struggling to determine how to effectively market your products or services, think no further. Compared to costly traditional marketing methods, inbound marketing for the manufacturing industry isn't just hype, its success is backed by data, not assumptions.  Learn more about how our Inbound Marketing Services can help your company and is by far the leading marketing strategy for many successful companies. Simply put, when done right, it works! Here are 8 compelling  reasons why.


1. It Matches How People Want To Buy

This is worth an in-depth look all on its own, but in brief, most people don't like being interrupted or having people try to sell them something. They prefer to get help on their own schedule, in a way that works for them. Inbound marketing supports this by delivering high-quality content and allowing people who like your product the opportunity to identify themselves - and that's when you can nurture them along.

2. The Methodology Connects Different Marketing Tactics

Advertisers have long recognized that integrating each type of outreach tactic is important to success. However, those tactics tend to be placed into a silo and dealt with separately - a problem that inbound strategies remove. It's a single process that's built around optimizing many different tactics and measuring success through the use of real-life data and quantitative results.

3. It's Based on Performance and Data

Until recently, marketing for the manufacturing industry was more of an art than a science. However, inbound techniques mean that each day brings more information about every aspect of the inbound strategy - and that includes reports on elements like email campaigns, blogs, videos, different forms of content, landing pages, and literally every other part of the marketing strategy. All of this makes clear what's performing properly and what's falling behind - and these insights are used to improve every facet of a marketing strategy. The best part? This data is collected and can be measured in real-time to understand your ROI - so it's easier to respond to problems in the fast-paced world of the internet.

4. The Goal is Leads Instead of Branding

Marketers have long supported the idea of branding your company - getting your name out into the open, where people can see it, in the hopes that they'll associate it with something good and start buying products. Unfortunately, that's doing the very thing that our first reason talked about - intruding into people's lives in a way they don't like. Inbound marketing in the manufacturing industry isn't focused on spreading a name - it's a methodology that focuses on acquiring leads and transforming those leads into paying customers. That's a bit more useful for a business then yelling into the noise of the world and hoping someone hears.

5. It Allows For Automation

Marketing is an increasingly complicated task - from using and acting upon the collected data to keeping up with trends and the many ways to reach any individual, it's a tougher field than it was even a few years ago. Inbound marketing allows for automation of more than just landing pages and sending emails - the entire process is built on a foundation of methodical, scalable, repeatable actions that automation is actually required in order for it to meet its full potential. That means you'll actually work less while still seeing greater results.

6. It's about Customers, Not You

This issue is mostly about marketing in general, not inbound strategies in particular. However, it's a common mistake that many businesses have made - you have to think about your prospects (and talk about them) instead of focusing on yourself and what you have to offer. People just aren't interested in hearing about you, especially when they have a busy life of their own to manage - the only thing they want to hear is how you can help them. Inbound marketing's techniques of lead generation focus on exactly that - and that's one of the biggest reasons behind its explosive growth over the last few years.

7. It's Systematic, Scalable, and Repeatable

Inbound marketing is a lot like an assembly line - it's a process where certain things are done in a certain order in order to produce an expected result. Like any good process, the entire system is scalable and designed to run with a minimum of personal involvement. It's actually considered a failure if someone has to be deeply involved with it at all times. If your company needs more leads, perhaps because it's a quiet time of the year? All you do is increase the rate at which you're running your inbound campaigns. That's right - you can actually control how many customers you get at a given time.

8. It's Optimized Over Time

Every single day, week, and month of inbound marketing produces data. You don't have to wait until you've finished a months-long advertisement campaign to see how effective things are - you can literally just open a file on your smartphone and see graphs and charts telling you exactly how every aspect of your strategy is performing. From sources and leads to conversions and blog performance, it's easier than ever before to adjust each program and start overachieving each week instead of under-performing and wondering where everything went wrong.

Inbound marketing for the manufacturing industry isn't just hype, its success is backed by data, not assumptions.  If you'd like to learn more about how our Inbound Marketing Services might help your company, schedule a consultation.

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Topics: Inbound Marketing

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