Industrial Marketing Blog

2018 AED Summit: Modernizing Your Marketing Strategy

Posted by Brian Shanahan on Jan 12, 2018 4:12:08 PM

If you're attending the 2018 AED Summit and CONDEX in Las Vegas January 16-18, 2018, I will be speaking during the following session:

Modernizing Your Marketing Strategy - 5 Steps to Get Started in 2018 

Heavy equipment dealers and distributors relying primarily on old-school marketing tactics risk missing opportunities and losing market share to more tech-savvy, aggressive competitors. Adopting a well-balanced digital marketing and sales strategy is an important part of your overall modernization and future success.


During this 75-minute session, we will discuss the factors driving the change and 5 steps you can take tomorrow to get started with proven strategies to improve your sales pipeline and grow market share.

Modernizing Your Marketing Strategy - 5 Steps to Get Started in 2018
Location: Mirage Hotel - Jamaica Room (Las Vegas, NV)
Date: Tuesday, January 16th
Time: 2:30-3:45 pm

If you're not able to attend, I will be hosting an AED webinar on Thursday, February 15, 2018 to lead a similar discussion online. Additionally, if you'd like a copy of the presentation or would like to schedule a time to discuss your marketing challenges, use this link to get in touch.

About Brian Shanahan

Brian Shanahan is Founder and President of Shanahan Strategy, Inc., a strategic marketing and web development agency based in San Mateo, CA. With over 30 years experience, Shanahan Strategy helps manufacturers, distributors and dealers evaluate and set strategic plans to grow sales. Services includes growth strategy, lead generation, web development, content marketing and consulting.

Topics: Marketing Strategy, industrial marketing

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