Industrial Marketing Blog

Cummins Arabia Website Goes Live

Posted by Brian Shanahan on Jul 7, 2017 8:08:44 AM

As a part of a long history working with Cummins Inc., Shanahan Strategy is pleased to announce the launch of a new website for Cummins Arabia to support the Cummins distribution business in the Middle East.

In May 2017, Cummins and The Olayan Group launched Cummins Arabia, a 50:50, three-country distribution joint venture company in the Middle East.

This joint venture consolidates the distribution of Cummins products in the United Arab Emirates (UAE), Saudi Arabia, and Kuwait. Those products were previously distributed by Cummins’ wholly-owned UAE distributor and Olayan-owned independent distributors – General Contracting Company (GCC) in Saudi Arabia and General Transportation and Equipment (GTE) in Kuwait.


These three countries represent some of the largest markets for Cummins in the Middle East. The partnership allows Cummins to greatly expand access to the Saudi and Kuwaiti markets and operate closer to its customer base. At the same time, it will provide a valuable platform for the training and employment of nationals in each country. Read the full article on the Cummins Power Generation blog.

In addition to this regional website for Cummins Arabia and Cummins Middle East, over the last two years, Shanahan Strategy has helped lead the design, development and launch of new regional websites for the Cummuns distribution business in the following regions around the globe:

Each site was built using the Drupal CMS platform to support the unique needs of the business in that region, but included some or all the the following: responsive design, multi-language support, localized content, dynamic maps based location finder tools, lead generation forms and landing pages, integration with Eloqua marketing automation, content personalization features, and various analytics tools for tracking key metrics.

To learn more about how Shanahan Strategy could help drive your plans for growth with a more effective digital strategy, get started by scheduling a short call.

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