As a business owner or online marketer, you want to know how to generate leads. The good news is that you know that compelling content is essential when it comes to successful content marketing. But how exactly does this bring leads to your business? You might wonder how content works and how it fits in with your online marketing efforts, so let's take a closer look.
Content Drives Visitors
If done right, content marketing will help drive targeted visitors to your site and as an additional benefit, will help to rank your website higher in search engines like Google, Bing and Yahoo. Search engines are looking for quality content, and if you provide that on a consistent basis, it will help to attract targeted visitors to your site.
Sharable Content Boosts Traffic
If you're able to create interesting and informative content, your readers will want to share it with friends and colleagues. This in turn can help grow your base of followers who can help drive a significant amount of new visitors to your site, expanding your reach and driving traffic on a continuous basis.
Turn Visitors into Leads
Effective content marketing can turn visitors into leads, but you need decent site traffic to make a meaningful impact. In general, only a small percentage of visitors to your site will turn into leads; if you have only 500 visitors to your site every month, you might only generate a few leads, but if you have 10,000 visitors, you might generate several hundred leads per month. Traffic and the amount of visitors you attract make a huge difference in your content marketing success as it has a direct influence on the amount of leads you can generate.
Nurture Your Leads Into Sales Opportunities
Not every visitor will be ready to buy your product or service with their first visit. So it's important to keep them engaged and nurture them until they're ready to buy. With this in mind, content can be the driving force behind continued engagement. The consistency and quality of your content can continue to attact and connect with your audience to nurture their interests. This can be in the form of blog articles, downloadable ebooks and case studies, social media shares, as well as relevant webinars and videos to help move them through the sales funnel.
Content marketing might sound like a complex process, but when combined with a detailed strategy and the right tactics, it can be one of the most effective marketing processes to generatoe leads and grow sales for your business. Consider every article you write, every social media update and every marketing email you send out. The implementation becomes easier over time and you'll start to garner the benefits in new leads and business.
To learn more about how to generate leads and how our content marketing services might help your business, schedule a free consultation.