Industrial Marketing Blog

Industrial Content Marketing for Manufacturers & Dealers

Posted by Brian Shanahan on Nov 27, 2014 11:03:00 AM

Educate and Inform Your Prospects

As most industrial marketing are aware, buyer behavior has changed. People are tired of being shouted at to buy things, and they're demanding better. No longer can advertisers win customers with a well-placed line or sleek image alone. No, today's buyer wants to be educated, informed, taken care of, and interacted with - not just yelled at and pushed to buy. That's why successful businesses today are the ones who take the time to earn a buyer's trust and prove their experience in their industry all while attracting qualified leads and converting them into buyers - and that's where content marketing plays a big role.


Industrial content marketing meets today's buyers where they are by demanding that marketers offer educational, informative, useful, and highly targeted information delivered in formats such as blog posts, white papers, eBooks, case studies, social media posts, email articles, and more. Content that accomplishes its goal is created with intention, care, and is specifically designed to allow your customers to purchase on their terms through information and education, outside of the hype and flash of traditional high-pressure advertising and sales.

But in order to create content that works you need to work with people who know exactly what it takes to create that kind of content. That's why our strategists take the time to become familiar with you, your business, your industry, and, most importantly, your buyers before creating your program. Only after our strategists are fully aware of what you need - and what your customers expect - we create buyer personas that allow you to specifically target the buyers you're catering to with content that addresses their specific needs, concerns, pains, and questions. Then we position your business as the company who can give them what they need and want using the kind of content that engages your customers, draws people to your company, and attracts those who are actively seeking the insights and knowledge you have to offer.

But having outstanding content and publishing it on your site isn't enough. In order to bring in a steady stream of new prospects and actively grow your business we make sure your content is published everywhere it needs to be - across the web - from your website to targeted social media groups, guest blogs, email and beyond. The result: an entirely new group of prospects you didn't even know existed, on your site ready to find out what you do, what you know, and how you can help them. That's the foundation of inbound content marketing and here are 8 reasons why it works. To learn more, schedule a free 30-minute consultation and see how we can help build your industrial marketing plan.

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Topics: Content Marketing

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