Industrial Marketing Blog

Sales Enablement: What Happens When Sales and Marketing Are Aligned?

Posted by Brian Shanahan on Jan 6, 2018 10:51:29 AM

Getting sales and marketing to play nice in the same sandbox is more than just an organizational challenge. It can have dramatic impact your company’s bottom line. Differing views can diminish strategies and revenue for the business if both groups aren’t on the same page. Alignment of these two teams can be a beautiful thing, though, and warrants some operational investment in a sales enablement program. We’ve identified some proven benefits, and we'll share them with you here.

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Topics: Marketing Strategy

5 Essential Industrial Marketing Tactics for 2018

Posted by Brian Shanahan on Jan 2, 2018 7:05:41 PM

It seems as if new technologies, apps and platforms come flying at us at dizzying speeds and it’s hard to keep up with choosing the right industrial marketing tactics. We see new things and want to try them but that may not always be a good idea. Just because something is shiny and new doesn’t mean it’s right for your business, especially in the industrial and manufacturing world. It’s a fine balance between creating the perception of being cutting edge and just investing too many resources in things that aren’t appropriate and won’t garner any more customers or revenue.

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Topics: Inbound Marketing, Content Marketing, Marketing Strategy, Digital Marketing

5 Industrial Marketing Mistakes You Could Be Making

Posted by Brian Shanahan on Oct 31, 2017 8:44:07 PM

Maintaining brand presence online is something that some companies tend to push to the background to just let it ride until there’s more time to devote to it. Unfortunately, “more time” never seems to materialize yet businesses maintain their “set it and forget it” mentality about their industrial marketing initiatives. Brands are dynamic entities and need to be nurtured and presented as current to stay ahead of competitive activity as well as delight customers with innovation.

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Topics: industrial marketing

5 Reasons You Need a Lead Nurturing Strategy

Posted by Brian Shanahan on Oct 15, 2017 2:38:45 PM

Content marketing isn’t just a buzzworthy phrase tossed around to impress. In fact, it’s not a buzzword at all. Content marketing is a solid methodology to boost brand image, generate leads and increase sales. Let’s talk for a minute about the leads aspect of it and 5 reasons why you need a lead nurturing strategy.

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Topics: Lead Nurturing

Is Inbound Marketing a Load of BS for Industrial Companies?

Posted by Brian Shanahan on Oct 3, 2017 8:01:14 PM

I’m going to go out on a limb and say that as an industrial business, you may not think that inbound marketing has a place in your world. Really, who has time for all those feel-good brand stories, blogs and social media posts when you have serious products to market to a serious industry?

Isn’t inbound marketing really just a load of BS when you’re an industrial or manufacturing company? Not at all, and here’s why.

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Topics: Inbound Marketing, Content Marketing

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