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Should You Invest in a Digital Marketing Agency? 4 Telltale Signs

Posted by Brian Shanahan on Feb 6, 2015, 12:24:00 PM

Interviewing inbound or digital marketing agencies is an important step, but before you begin, you should ask yourself if having an agency is worth the cost - because if you want high-quality work, it's not going to come cheap. To help you decide, here are four signs that it may be time to invest in professional help.


1. You Don't Know How To Attract Better Prospects

When you look at your traffic sources, what do you see? Is the amount of traffic high, or does it seem to be lower than you'd like? How many visitors are actually converting into leads? Growing your website's traffic isn't the only important thing - you also need to get the right kind of traffic. An inbound or digital marketing agency will work with your team to create a custom strategy for your company that will attract as many high-quality leads as possible. Ways of achieving this include:

  • Using blogging to demonstrate your expertise, dominate a niche, and increase traffic
  • Using social media to improve your reach and influence
  • Robust keyword research and search engine optimization to ensure you can be found
  • Accelerating the number of visitors by using paid advertising methods on search engines and social media

2. You Don't Know How To Expand Your Sales Pipeline By Converting More Leads

Have you been able to create compelling offers for targeted customers and deployed paths that actually get them to convert? If not, you're doing content marketing wrong, but a team of experts who understand the technical details of how this can help put you back on track. When used properly, the following techniques can help you rebuild your pipeline and move towards meeting (or, even better, exceeding) your revenue goals:

  • Creating compelling offers that will resonate with your targeted customers
  • Using conversion optimization and regular A/B testing
  • Executing effective email marketing plans
  • Using proper lead segmentation to improve overall targeting

3. You're Unsure About How To Turn Leads Into Customers

By using proper CMS tools - that is, Content Management Systems like HubSpot that can help you see how well you're doing - it's possible for you to see exactly how your marketing is affecting your revenue. However, your success ultimately depends on what happens after leads are converted and brought further into the sales pipeline. Do you have a plan in place for guiding customers through the process, and is help from your sales team available if it's needed? Inbound and digital marketing agencies know the best ways to improve conversions, since most of them have ironed out the problems in the process in their work with other customers. Some of the strategies they can use for you include:

  • Nurture leads through the sales process to convert them into customers
  • Rating leads on a sensible scale to help you prioritize your marketing efforts
  • Using purposeful emails, not just mindless advertisements that have no reason to exist
  • Automate effectively to reduce the need for human interaction and control (note that not everything can, or should, be automated - they'll also help you figure out what you'll want to keep doing yourself)

4. You Don't Have An Inbound Marketing Plan and Don't Have The Time To Create One

Are you still guessing about what to do for content marketing? Well, we have some good news for you - you don't need to keep proceeding blindly. Instead, you can start exceeding your goals and eliminating as much of the guesswork as possible. Ultimately, an inbound marketing agency's efforts will be turned towards creating a comprehensive gap analysis for your business. This means:

  • Assessing the competition, finding out what they're doing, and determining what effect this will have on your marketing efforts
  • Strengthening the weaknesses in your content and advertising strategies to stop people from jumping out of the funnel mid-way
  • Aggressively working to pursue the best plan for growing your business and providing a significant return on your investment

The success of inbound marketing depends heavily on the talent your team possesses. If you're struggling with any of the issues listed above, then it's time to seriously consider hiring an inbound or digital marketing agency to help. However, this isn't something you should view as a true 'cost' for your business - instead, try thinking of it as an investment in your future success, because content marketing is all about being as efficient as possible in order to maximize your returns. To learn more, schedule a free 30-minute consultation.

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Topics: Inbound Marketing

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