Industrial Marketing Blog

Building Your Brand Story - Content that Informs and Builds Trust

Posted by Brian Shanahan on Aug 31, 2017 10:03:47 AM

Who doesn’t love a great story? If the concept of binge watching favorite television shows and movies is any indicator, most of us have a weakness for stories well told. We all have a need to communicate and share, to let the world know about us as well as learning about others who interest us.

The media may be different today, but who can say that cave paintings weren’t the world’s first infographics? They succinctly shared a (presumably) relevant story with a targeted audience for the purpose of information management. The same could—and should—be said of your brand story and other content you share via your inbound marketing tactics.

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Topics: Content Marketing, Branding

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