Industrial Marketing Blog

7 Habits of Highly Effective Blogging for B2B Lead Generation

Posted by Brian Shanahan on Nov 11, 2015 8:21:00 AM

Business blogging is here to stay, and for good reason. According to HubSpot, marketers who blog get as many as 67 percent more b2b leads than their counterparts who don’t. If that’s not convincing enough, the same article states businesses that blog are 13 times more likely to experience positive ROI.

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Topics: Inbound Marketing, Business Blogging

15 Blogging Best Practices for Marketing Industrial Products and Companies

Posted by Brian Shanahan on May 12, 2015 1:13:34 PM

We're constantly talking about how important it is to post regularly when you're working on blogging to market your industrial products... but there are times when it can be helpful to review the best practices to make sure your approach is on track to maximize results. Here's a quick checklist you can go through to be sure you're still on the right path.

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Topics: Business Blogging

How to Increase Sales with 8 Easy-to-Implement Blog Tactics

Posted by Brian Shanahan on Feb 16, 2015 9:13:13 PM

Blogging already feels like it's been around for as long as we can remember, but the truth is that business blogging - as part of an inbound marketing tactic - is relatively new to many companies. Yes, you could easily write up a post, place it online, and say you're done... but if you want to succeed, then you have to apply some real lead-generating tactics.

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Topics: Inbound Marketing, Business Blogging

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