Industrial Marketing Blog

The Top Content Types That Work Well for Manufacturing Companies

Posted by Brian Shanahan on Sep 7, 2018 3:51:48 PM

Manufacturing marketers continue to embrace innovation by creating great content for their inbound marketing initiatives. According to a Manufacturing Content Marketing 2018 report released by the Content Marketing Institute:

  • 59% of manufacturing marketers state that their overall approach to content marketing is more successful than the previous year
  • 82% attribute the new success to better content creation

So, are there content types that work better than others for manufacturing marketing? There are, and we share the top ones here.

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Topics: Content Marketing

Where to Start When You're Confused about Content Marketing

Posted by Brian Shanahan on Sep 5, 2018 1:53:11 PM

For many years, companies in the manufacturing industry conducted their marketing initiatives in the traditional manner. They pushed out print advertising, direct mail, trade shows, public relations and more and hoped for a good return on their investment. Tradition was everything.

Today, however, manufacturers and industrial companies are jumping on the content marketing wagon not only because it is so much less expensive to produce and execute, but also because the return is so much greater. 

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Topics: Content Marketing

SEO Ranking Tips: 9 Ways to Improve Your Ranking With Google

Posted by Brian Shanahan on Mar 8, 2018 6:42:50 PM

We've covered SEO ranking tips in this blog before (here and here). Search engine optimization is a critical topic for any business, and a challenging one. It’s also complex, as it touches on social media, content marketing, and website usability. So it’s certainly enough fodder for another post – especially for those of you who want to know how you can most efficiently increase your page ranking with Google.

Y’all probably know these SEO statistics already, but they’re noteworthy enough to bear repeating: 93% of online experiences begin with a search engine, and Google owns over 70% of the search engine market share. (source)

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Topics: SEO, Content Marketing, Online Marketing

Manufacturing Marketing: What Formats Work Best in Marketing Content

Posted by Brian Shanahan on Feb 27, 2018 6:52:25 PM

The premise of content marketing is educational—not promotional—which makes it the perfect initiative for manufacturing marketers. And while content marketing is now widely accepted in B2B and B2C markets, manufacturing and industrial companies have been a little less inclined to belly flop into the pool. Truth be told, modern approaches to manufacturing marketing can drive meaningful results for your brand and sales pipeline.

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Topics: Content Marketing

Finding Great Content Ideas to Engage Customers and Build Credibility

Posted by Brian Shanahan on Feb 12, 2018 9:19:37 AM

New digital content and blog posts have become the marketing lifeblood of most businesses today, but for manufacturers and industrial companies they are especially vital. Specifiers and buyers tend to do more research before purchases, and the sales cycle can run into months before decisions are made. That's a lot of time to keep prospects engaged and keep you in their consideration set.

Enter blog articles. For most B2B companies this is simply a section of your website used to regularly publish helpful articles that are relevant to your customers and prospects. The goal is to build trust and rapport by sharing your industry expertise on educational topics that keep technical buyers coming back for more. Furthermore, search engines love new content and blogging has proven to be a very effective search engine optimization (SEO) tool.

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Topics: Content Marketing

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