It seems as if new technologies, apps and platforms come flying at us at dizzying speeds and it’s hard to keep up with choosing the right industrial marketing tactics. We see new things and want to try them but that may not always be a good idea. Just because something is shiny and new doesn’t mean it’s right for your business, especially in the industrial and manufacturing world. It’s a fine balance between creating the perception of being cutting edge and just investing too many resources in things that aren’t appropriate and won’t garner any more customers or revenue.
We’ve all been swimming in the digital marketing pool for several years and feel pretty confident that we’ve got this down, yet we’re still surprised by some of the things we learn. It’s easy to get caught up in the statistics related to the latest marketing tactics—is video trending this month and how do B2B businesses take advantage of the considerable social media heft of Facebook, Instagram, and Snapchat?
But for those of us who need to deliver serious leads and business awareness for the companies who trust us, there are just 5 areas of digital marketing stats that matter: Engagement, Conversion Rates, Net Promoter Score, Time on Site/Bounce Rates and ROI. Let’s take a look at some surprising stats for these heavyweights and why we should pay attention.
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