Industrial Marketing Blog

Tips to Boost Your Industrial Email Marketing Success

Posted by Brian Shanahan on Jul 30, 2017 7:36:51 AM

Updating Your Practices to Grow the Email Channel

While it is far from the trendiest marketing channel, email remains one of the most effective channels available to manufacturers and industrial companies. The problem is, many marketers are not regularly reviewing their process to make sure it's optimized for today's best practices.

This article is intended to share a few of the most important best practices that will help you assess and improve the state of your email marketing channel.

Whether your goal is to generate leads, nurture prospects, build loyalty, or promote an event, email marketing is one of the most cost-effective tools for keeping your brand top of mind and driving positive results for your business.

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Topics: Email Marketing

How To Generate More Leads: #5 Email Marketing

Posted by Brian Shanahan on May 23, 2017 9:24:49 AM

Email is a primary lead source for many businesses and is growing bigger every year. Think about the current state of your email inbox (work or personal email): how many of these emails are from a business? Flash sales, webinars, articles, new releases, news, and more. So the real question is… How do you get the most from your email campaigns and ensure you can see a positive ROI each and every time?

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Topics: Email Marketing, Online Marketing

5 Reasons B2B Email Marketing Is Not a Dead Sales and Marketing Strategy

Posted by Brian Shanahan on Nov 17, 2015 1:09:50 PM

The rise of new channels and tactics for internet marketing should certainly change the way businesses operate, but don’t rush too fast—old staples such as email marketing can still compete for lead generation in the B2B sphere, right alongside your new inbound marketing and social marketing strategies. Not convinced that the old dog still has a few tricks left in it? Consider these five simple reasons a B2B email marketing and sales strategy campaign can still deliver valuable lead generation for your business.

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Topics: Inbound Marketing, Email Marketing, Lead Generation

Lead Nurturing Methods to Increase Sales and Drive Growth

Posted by Brian Shanahan on Aug 11, 2015 6:44:01 PM

Lead nurturing is much different in today’s world of social media, online shopping, and blogging than it was even five years ago. The modern marketer needs to be savvy, not salesy. Nurturing leads is no longer about bombarding potential customers with product or brand-related information; it’s about providing your audience with engaging content that makes them want to learn more about you.

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Topics: Inbound Marketing, Email Marketing, Lead Nurturing

11 Email Marketing Ideas to Increase Sales

Posted by Brian Shanahan on Mar 4, 2015 6:43:56 AM

In a recent discussion on the power of email marketing, web analytics and customer intelligence firm KissMetrics observed that email has more registered accounts than some of the largest social media sites combined.

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Topics: Email Marketing

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