Updating Your Practices to Grow the Email Channel
While it is far from the trendiest marketing channel, email remains one of the most effective channels available to manufacturers and industrial companies. The problem is, many marketers are not regularly reviewing their process to make sure it's optimized for today's best practices.
This article is intended to share a few of the most important best practices that will help you assess and improve the state of your email marketing channel.
Whether your goal is to generate leads, nurture prospects, build loyalty, or promote an event, email marketing is one of the most cost-effective tools for keeping your brand top of mind and driving positive results for your business.