It seems as if new technologies, apps and platforms come flying at us at dizzying speeds and it’s hard to keep up with choosing the right industrial marketing tactics. We see new things and want to try them but that may not always be a good idea. Just because something is shiny and new doesn’t mean it’s right for your business, especially in the industrial and manufacturing world. It’s a fine balance between creating the perception of being cutting edge and just investing too many resources in things that aren’t appropriate and won’t garner any more customers or revenue.
I’m going to go out on a limb and say that as an industrial business, you may not think that inbound marketing has a place in your world. Really, who has time for all those feel-good brand stories, blogs and social media posts when you have serious products to market to a serious industry?
Isn’t inbound marketing really just a load of BS when you’re an industrial or manufacturing company? Not at all, and here’s why.
In recent years, inbound marketing has been a huge driver for marketing and entrepreneurial communities. Inbound marketing is the process of organically attracting customers by putting your brand in places they’d seek out naturally, and has emerged alongside the decline of buyers’ trust in brands and traditional outbound advertising (print, radio, television, cold calls, direct mail, etc.). And it has been a huge success. Inbound marketing for industrial companies has proven to be a far more effective and cost-efficient than traditional outbound methods.
The purpose of most industrial websites is to attract visitors and convert them into leads, or to directly drive sales through e-commerce. While industrial websites are similar to other company sites, the most successful industrial websites have specific features that engage their users and keep them coming back.
If you are considering a website redesign or refresh, the following features can be valuable additions to an industrial website that needs to be an active contributor to sales and marketing goals.
Are you struggling with growth and trying to determine which marketing strategies are most effective? If so, this article should be helpful by providing an overview of the top strategies. Keep in mind; these strategies may vary from business to business but should be an excellent guideline to get started or to refocus your efforts.
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