Industrial Marketing Blog

2018 AED Summit: Modernizing Your Marketing Strategy

Posted by Brian Shanahan on Jan 12, 2018 4:12:08 PM

If you're attending the 2018 AED Summit and CONDEX in Las Vegas January 16-18, 2018, I will be speaking during the following session:

Modernizing Your Marketing Strategy - 5 Steps to Get Started in 2018 

Heavy equipment dealers and distributors relying primarily on old-school marketing tactics risk missing opportunities and losing market share to more tech-savvy, aggressive competitors. Adopting a well-balanced digital marketing and sales strategy is an important part of your overall modernization and future success.

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Topics: industrial marketing, Marketing Strategy

5 Industrial Marketing Mistakes You Could Be Making

Posted by Brian Shanahan on Oct 31, 2017 8:44:07 PM

Maintaining brand presence online is something that some companies tend to push to the background to just let it ride until there’s more time to devote to it. Unfortunately, “more time” never seems to materialize yet businesses maintain their “set it and forget it” mentality about their industrial marketing initiatives. Brands are dynamic entities and need to be nurtured and presented as current to stay ahead of competitive activity as well as delight customers with innovation.

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Topics: industrial marketing

Cummins Arabia Website Goes Live

Posted by Brian Shanahan on Jul 7, 2017 8:08:44 AM

As a part of a long history working with Cummins Inc., Shanahan Strategy is pleased to announce the launch of a new website for Cummins Arabia to support the Cummins distribution business in the Middle East.

In May 2017, Cummins and The Olayan Group launched Cummins Arabia, a 50:50, three-country distribution joint venture company in the Middle East.

This joint venture consolidates the distribution of Cummins products in the United Arab Emirates (UAE), Saudi Arabia, and Kuwait. Those products were previously distributed by Cummins’ wholly-owned UAE distributor and Olayan-owned independent distributors – General Contracting Company (GCC) in Saudi Arabia and General Transportation and Equipment (GTE) in Kuwait.

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Topics: Online Marketing, Responsive Web Design, industrial marketing

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