For manufacturers, distributors and dealers, success depends on many factors, including your ability to measure and analyze your efforts. This especially holds true for sales and marketing, whether it's online or offline, you need tools to analyze and understand what's working. This article help you understand why you need call tracking.
When it comes to your website, tools like Google Analytics have become the accepted standard used for tracking almost anything related to your online marketing. The problem is, you should be monitoring both online and offline efforts. If you're not tracking both, you're likely missing a big piece of the puzzle and wasting money due to inaccurate assumptions.