Industrial Marketing Blog

10 Reasons Why You Need Call Tracking

Posted by Brian Shanahan on Jun 22, 2017 8:59:53 PM

For manufacturers, distributors and dealers, success depends on many factors, including your ability to measure and analyze your efforts. This especially holds true for sales and marketing, whether it's online or offline, you need tools to analyze and understand what's working. This article help you understand why you need call tracking.

When it comes to your website, tools like Google Analytics have become the accepted standard used for tracking almost anything related to your online marketing. The problem is, you should be monitoring both online and offline efforts. If you're not tracking both, you're likely missing a big piece of the puzzle and wasting money due to inaccurate assumptions.

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Topics: Marketing Metrics, Lead Generation

How To Generate More Leads: #4 Offline Marketing Strategies

Posted by Brian Shanahan on Apr 24, 2017 10:02:14 PM

Brochures, direct mail, trade shows, events, catalogs, etc. — Call them old fashioned, but many companies find that these offline marketing strategies still have a place in today’s digital age. How do you make sure you can get the biggest return on investment from going ‘old school’ and adding an offline, more traditional element to your marketing? In Part #4 of our How to Generate More Leads series, let’s review some common practices of offline marketing and some time-tested tricks of the trade!

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Topics: offline marketing, Lead Generation

How To Generate More Leads: #3 Digital Marketing

Posted by Brian Shanahan on Apr 17, 2017 8:03:17 PM

So you’ve made improvements to your website (Part 1) and now have a steady stream of traffic from Search Engine Marketing (Part 2), we're now ready for Part 3 in our six part series on How to Generate More Leads

Our next lead-generating topic will focus on digital marketing strategies that go beyond your immediate website - webinars, advertising, partnerships, and additional ways to track your results. Remember this is not a step-by-step guide, but rather a collection of proven strategies that you can implement to help grow your business. For best results, consult a marketing professional who is well versed in the specific area you wish to pursue!

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Topics: Lead Generation, Online Marketing

How To Generate More Leads: #2 Search Engine Marketing

Posted by Brian Shanahan on Apr 9, 2017 8:50:44 PM

Welcome to Part #2 of our series on How to Generate Leads. In Part #1, we discussed techniques for improving the overall quality of your company website. But what good does that do if you don’t have any web traffic to your website?

For Part #2, we will look at how you can get more traffic AND more leads through Search Engine Marketing (SEM). As mentioned in Part 1, these articles are not a step-by-step guide on how to implement each strategy, but rather a high-level overview of strategies that have been proven to work. As always, we recommend working with professionals who can help you quickly create tangible results and revenue for your business without wasting time and money.

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Topics: Lead Generation, Online Marketing

How to Generate More Leads: #1 - Your Website

Posted by Brian Shanahan on Mar 30, 2017 1:49:42 PM

Does this sound familiar? You have a company website and have learned enough about social media marketing to be dangerous. You know that marketing and technology have changed more in the last few years than in the last few decades, but aren’t sure about your next steps. You’re not sure what works and what doesn’t work, so you keep doing what you’ve always done, but you’re struggling to generate new, high-quality leads.

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Topics: Lead Generation, Online Marketing

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