Industrial Marketing Blog

2018 AED Summit: Modernizing Your Marketing Strategy

Posted by Brian Shanahan on Jan 12, 2018 4:12:08 PM

If you're attending the 2018 AED Summit and CONDEX in Las Vegas January 16-18, 2018, I will be speaking during the following session:

Modernizing Your Marketing Strategy - 5 Steps to Get Started in 2018 

Heavy equipment dealers and distributors relying primarily on old-school marketing tactics risk missing opportunities and losing market share to more tech-savvy, aggressive competitors. Adopting a well-balanced digital marketing and sales strategy is an important part of your overall modernization and future success.

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Topics: Marketing Strategy, industrial marketing

Sales Enablement: What Happens When Sales and Marketing Are Aligned?

Posted by Brian Shanahan on Jan 6, 2018 10:51:29 AM

Getting sales and marketing to play nice in the same sandbox is more than just an organizational challenge. It can have dramatic impact your company’s bottom line. Differing views can diminish strategies and revenue for the business if both groups aren’t on the same page. Alignment of these two teams can be a beautiful thing, though, and warrants some operational investment in a sales enablement program. We’ve identified some proven benefits, and we'll share them with you here.

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Topics: Marketing Strategy

5 Essential Industrial Marketing Tactics for 2018

Posted by Brian Shanahan on Jan 2, 2018 7:05:41 PM

It seems as if new technologies, apps and platforms come flying at us at dizzying speeds and it’s hard to keep up with choosing the right industrial marketing tactics. We see new things and want to try them but that may not always be a good idea. Just because something is shiny and new doesn’t mean it’s right for your business, especially in the industrial and manufacturing world. It’s a fine balance between creating the perception of being cutting edge and just investing too many resources in things that aren’t appropriate and won’t garner any more customers or revenue.

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Topics: Inbound Marketing, Content Marketing, Marketing Strategy, Digital Marketing

Improving Your Business’s Local Ranking on Google

Posted by Brian Shanahan on May 1, 2017 10:22:42 AM

When a potential customer searches for a business or other location near them, Google shows them what it classifies as local results. These search results are displayed both as links and on Google Maps, showing the individual their location and where these businesses are in relation to them. Google understands when you’re searching for a nearby location and when you’re not. If you search for a hardware store, for example, you’ll see a number of local results. If you search for something like "best hammer drills," you likely won’t.

As a business owner local ranking on Google can be crucial to your growth. You need to be taking advantage of local rankings, especially if you own a retail locations serving a given geographic area. You want to bring in new customers who may be in the area but don’t know about our business. By appearing in a local search, these individuals will become aware of your business’s existence and be able to quickly call or visit your location.

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Topics: SEO, Marketing Strategy

A Firm that Delivers and a Top Digital Marketing Agency in San Francisco!

Posted by Brian Shanahan on Apr 10, 2017 9:21:22 AM

In one of our recent blog posts, we discussed how the research and decision making process of a B2B buyer has changed significantly. Today, they take their own initiative, and turn to online resources and social media to find their solutions. Clutch, a B2B market research firm based in Washington, D.C., is one such resource. They assign ratings to and write reviews for companies in the marketing, development, and software space. They also publish regular reports, highlighting firms that have excelled in their respective segments on the site. In a recent report on the Top Digital Marketing Agencies in San Francisco, Shanahan Strategy is honored to be listed in this category among many distinguished firms!

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Topics: Marketing Strategy, Online Marketing

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