Brochures, direct mail, trade shows, events, catalogs, etc. — Call them old fashioned, but many companies find that these offline marketing strategies still have a place in today’s digital age. How do you make sure you can get the biggest return on investment from going ‘old school’ and adding an offline, more traditional element to your marketing? In Part #4 of our How to Generate More Leads series, let’s review some common practices of offline marketing and some time-tested tricks of the trade!
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