Industrial Marketing Blog

We've covered SEO ranking tips in this blog before (here and here). Search engine optimization is a critical topic for any business, and a challenging one. It’s also complex, as it touches on social media, content marketing, and website usability. So it’s certainly enough fodder for another post – especially for those of you who want to know how you can most efficiently increase your page ranking with Google.

Y’all probably know these SEO statistics already, but they’re noteworthy enough to bear repeating: 93% of online experiences begin with a search engine, and Google owns over 70% of the search engine market share. (source)

Would you believe that most people judge a business based on the design of its website? It’s true. Stanford University ran a web credibility study that states that 75% of people judge a company’s worth and abilities based on the design of its website alone. Several factors enter into the judgment—engaging images, authentic tone and mobile optimization for a starters—but whatever the criteria, it’s a digital given that a website is a very powerful representative for a company.

As a part of a long history working with Cummins Inc., Shanahan Strategy is pleased to announce the launch of a new website for Cummins Arabia to support the Cummins distribution business in the Middle East.

In May 2017, Cummins and The Olayan Group launched Cummins Arabia, a 50:50, three-country distribution joint venture company in the Middle East.

This joint venture consolidates the distribution of Cummins products in the United Arab Emirates (UAE), Saudi Arabia, and Kuwait. Those products were previously distributed by Cummins’ wholly-owned UAE distributor and Olayan-owned independent distributors – General Contracting Company (GCC) in Saudi Arabia and General Transportation and Equipment (GTE) in Kuwait.

Social media has become a fundamental tool in the arsenal of many marketers, and understandably so. Worldwide there are over 2.4 billion social media users - but this tool only functions if you know how to use it! How can you get the most from social media and build some real leads? Follow these proven Dos and Don’ts in Part 6 of our How to Generate More Leads blog series.

Email is a primary lead source for many businesses and is growing bigger every year. Think about the current state of your email inbox (work or personal email): how many of these emails are from a business? Flash sales, webinars, articles, new releases, news, and more. So the real question is… How do you get the most from your email campaigns and ensure you can see a positive ROI each and every time?