Would you believe that most people judge a business based on the design of its website? It’s true. Stanford University ran a web credibility study that states that 75% of people judge a company’s worth and abilities based on the design of its website alone. Several factors enter into the judgment—engaging images, authentic tone and mobile optimization for a starters—but whatever the criteria, it’s a digital given that a website is a very powerful representative for a company.
As a part of a long history working with Cummins Inc., Shanahan Strategy is pleased to announce the launch of a new website for Cummins Arabia to support the Cummins distribution business in the Middle East.
This joint venture consolidates the distribution of Cummins products in the United Arab Emirates (UAE), Saudi Arabia, and Kuwait. Those products were previously distributed by Cummins’ wholly-owned UAE distributor and Olayan-owned independent distributors – General Contracting Company (GCC) in Saudi Arabia and General Transportation and Equipment (GTE) in Kuwait.
First Impressions Matter, Here's Why You Should Care...
As our mothers always said, “first impressions matter!” Whether applying for a job or meeting a client for the first time, we all know the importance of appearing at our best. Most industrial equipment dealerships and manufacturers go to great lengths to attract and engage customers as they walk through the door. The same concept holds true for your website. Mobile-friendliness and site speed (page load time) as two crucial factors in making a great first impression online.
The purpose of most industrial websites is to attract visitors and convert them into leads, or to directly drive sales through e-commerce. While industrial websites are similar to other company sites, the most successful industrial websites have specific features that engage their users and keep them coming back.
If you are considering a website redesign or refresh, the following features can be valuable additions to an industrial website that needs to be an active contributor to sales and marketing goals.
Still don’t have a mobile-friendly approach for your website? No matter what your business, you’re likely missing out on an increasingly large segment of the market—a segment of the market which sets trends and spreads word-of-mouth to an outsized degree. You might look at the development requirements behind setting up a separate mobile only site—essentially doubling your development time, splitting your visitors, and potentially damaging your SEO—and consider mobile-friendliness too high a cost. But with the rise of responsive web design, you can secure all the benefits of a mobile-friendly platform with none of the downsides. And if that doesn’t have your attention, maybe these five points for your marketing strategy will win you over:
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