Industrial Marketing Blog

Why Manufacturing Marketers Shouldn't Ignore Social Media

Posted by Brian Shanahan on Mar 6, 2018 5:41:24 PM

Marketers of manufacturing and industrial companies invest a lot of time and money creating authentic, relevant content to reach their target audiences. Developing videos, email, website resources and more seem to be the most appropriate vehicles for their messaging because they have the perception of being substantive tactics.

Social media, on the other hand, may not seem to have the gravitas that they’re looking for in their overall marketing campaigns. After all, the sales lead times are typically longer than in other industries and the price tags of some of the products are significantly higher than those in other industries. So, it just doesn’t make any sense to use something lightweight like social media, right? Think again.

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Topics: Social Media Marketing

How To Generate More Leads: #6 Social Media

Posted by Brian Shanahan on May 24, 2017 6:30:00 AM

Social media has become a fundamental tool in the arsenal of many marketers, and understandably so. Worldwide there are over 2.4 billion social media users - but this tool only functions if you know how to use it! How can you get the most from social media and build some real leads? Follow these proven Dos and Don’ts in Part 6 of our How to Generate More Leads blog series.

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Topics: Social Media Marketing, Online Marketing

Leveraging Social Media for B2B Lead Generation Marketing Strategies

Posted by Brian Shanahan on Jul 20, 2015 4:38:00 PM

It’s one thing to be aware of social media as a tool other businesses have leveraged successfully, and another thing entirely to make that tool work for your own needs. You may know that it’s possible to push your Twitter, LinkedIn, Google+ and Facebook interactions to the next level and drive superior B2B lead generation for your sales team, but the details remain tantalizingly just out of reach. Today, we’re going to help you narrow the gap and turn that vague impression into a concrete set of actions you can begin taking today.

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Topics: Social Media Marketing, Lead Generation

Why Social Media and Content Marketing Need Each Other to Grow Sales

Posted by Brian Shanahan on Jan 29, 2015 7:50:04 PM

There are a lot of tight connections required for marketing to be effective in today’s highly digital, mobile and content-oriented world to increase your sales.

Two of the most important pieces that need to be closely tied together are social media marketing and content marketing.

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Topics: Inbound Marketing, Social Media Marketing

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