How to Unlock the ROI of Marketing with Analytics
Successful marketers don’t make decisions based on feelings -- their decisions are based on data. Where does that data come from? Why, their marketing analytics, of course!
This ebook will investigate how to use marketing analytics to improve each channel’s marketing performance, starting with landing pages, SEO, and business blogging to social media, email marketing, and lead nurturing.
With closed-loop marketing data, you can track a lead from the moment of first conversion on your website, until that lead becomes your customer. With this information you can look back to see which marketing channels -- your blog, SEO, business blogging, social media, email marketing, etc. -- are most effective at generating customers at the lowest cost. We will review the concept of utilizing data from closed-loop analytics throughout this ebook.
Grab your free copy over to the right, and use the power of your analytics to unlock marketing ROI!